Introduction

Digital marketing, also known as online marketing is the promotion of brands or response to marketing your goods and services to connect with potential customers using the internet and other forms of digital communication. The connection can be made through internet, computer, mobile phone, laptop, website advertisements or any other applications like email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Carrying out marketing activities, digital marketing is a simple way to reach new customers in lesser time. It not only allows the producer to reach his customer, but also keeps an eye on their activities, their needs. In other words, digital marketing is a means of reaching customers through digital technology. 

Importance of Digital Marketing

Today, everything has changed and became more digital or online. Digital marketing has now became necessary for business. It is able to show different types of the same item in a short period of time and consumers can quickly consume what they like.

Some of the importance are:

• Cost Effective:

Digital marketing barely requires any initial investment. This is even great for small businesses since, most digital marketing tools offer basic features for free. It is up to the businesses to make the best use of them.

• High Reach:

Digital marketing’s reach is global so you can easily take orders for your product or service from across the world and it need not be limited to one area. And when you go global, you can still niche your audience to selected individuals.

• Brand Awareness:

Brand visibility is extremely important, if a customer per se has no awareness of your brand then he/she cannot make a conversion. Using many kinds of paid promotions, you can really attract customers to your small business.

• Customer Base:

To build the customer base, one needs a rapport with a strong customer relationship. With CRM tools such as HubSpot and Oracle, one can manage this easily.

Whereas, the challenges for big businesses are slightly different since, they need to retain existing business and focus on brand reputation, client retention and on the growth of the business.

• Brand Image:

A company’s image is everything, with right campaign strategies one can make or break a company’s brand image. Through digital marketing, effective campaigns can be designed and the scope fixing any glitches immediately is there.

• Measurable Results:

With digital marketing, big companies can have real-time measurable results. With this, they can easily analyse the effectiveness of the campaign and formulate their strategies accordingly.

Types of Digital Marketing

Some of the most popular types of digital marketing are:

• Search engine optimization or SEO

In this type of digital marketing, your website at the top of the search engine results through technical medium, increasing the number of visitors. For this to work, one has to make our website according to keyword and SEO guidelines.

• Social Media Marketing

Consisting of many websites – such as Facebook, Twitter, Instagram, LinkedIn, etc. a person can express his/her views in front of thousands of people through social media.  

• Email Marketing

Email marketing is necessary for every company in every way, is the delivery of your products via email to any company, because any company gives new offers and discounts to customers on time, for which email marketing is an easy way.

• Content Marketing

For people who enjoy content writing, content marketing is a great avenue for them with digital marketing in general, it also calls for strong strategic and analytic skills.

• Affiliate Marketing

It is the remuneration earned by advertising products through websites, blogs or link building. In this, a product link is created by you and when the customer buys your product by pressing that link, you get hard on it.

• Apps Marketing

To reach people and promote their product, on different apps on the internet is called apps marketing. Today, smartphones is being used by a large number of individuals where big companies make their apps and make the apps accessible to the people.